Email has direct financial benefits, but there are also a number of other benefits that are difficult to track. For example, if your logo appears in an email, you might not see sales from people who drove right over to your store to make a purchase, but it might make your website seem more familiar [...]
Few people understand the constant pressure that the corporate social strategist is faced with. On any given day, the pressure can include internal challenges such as culture change, demands on proving the worth of programs, program development and execution, vague understanding of the role by some colleagues, the necessity of integrating the function throughout the [...]
Robin Grant at We Are Social wrote a post around a presentation he created on the evolving agency landscape. He named it “The Future of Advertising Isn’t Advertising.” He offers a view of how agencies (successful agencies, I presume) will re-assemble around social media. Converging on Social Media Robin makes the case that all of the [...]
Email list rental is a marketing technique that involves working with large data providers in order to procure a list of email addresses that focus on a very particular market segment (lists can be geared around specific demographic or geographic details). Once this list has been procured, an email campaign is produced, which includes the [...]
What defines a successful “viral” campaign? Quality of content? Humor? How fast it blows up? Whatever it is, we know that to be “viral,” the advertisement needs to be self-replicating to an extreme degree. Based on the successes of the following 2010 marketing campaigns, we’d like to think that these fit the bill pretty nicely: [...]
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